Nicki Minaj has launched her own line of vegan sneakers - a collection in collaboration with urban luxury vegan sneaker and apparel brand, LØCI, called “NICKI MINAJ x LØCI.”

The collection features 11 unique styles of unisex bio leather shoes. Each pair of NICKI MINAJ x LØCI kicks rocks a regal stamp on the tongue, paying homage to her reign as the Queen of Rap, and the British roots of LØCI.

Emmanuel Eribo, LØCI Co-Founder & CEO, wrote, “The 🛏️🪨 of any 🤝🏾 is that it’s 💯 real 💗… The 💭 of Nicki X LØCI took my 😚💨 away. But the reality 🤯🤯🤯.” 

45 mins prior to launch on April 12th there were over 10,000 people waiting in the online queue to purchase a pair! According to Forbes, “[There was] a seismic 3,500% surge in website traffic for LØCI, leading to an immediate crash.”