The V-Land UK team are a bunch of like-minded vegan writers, bloggers, influencers, designers etc who are dedicated to bringing you the best vegan content from around the UK. You can also find us on Instagram, Facebook, Twitter and LinkedIn. Send us a message as we would love to hear from you!
Founder & Director
From Brazil, but living in the UK for nearly 10 years, Will has represented talent from shows such as The X Factor, The Voice, The Apprentice, Junior Bake Off, Hell’s Kitchen, Got Talent, The Great American Baking Show, Interior Design Masters, Married At First Sight, Broadway and West End actors. In addition to all his management work, he is a passionate vegan and tries to live his life in the most compassionate way possible. For this reason he founded V-Land UK to bring the vegan community together.
El is a content creator based in North West England and is on a mission to show that vegan food isn’t solely beans, pulses, and tofu. She is passionate about showing how small and simple dietary swaps can help make long-lasting, sustainable changes which eventually lead into veganism. El focuses on veganising foods, sharing recipes, and creating delicious food that makes you say “there’s no way that is vegan!”
Oli went vegan after watching Dominion several years ago. He is passionate about the benefits individuals can obtain by eating a predominantly whole food, plant-based diet. He particularly enjoys reading, researching and posting about this topic and is training to be a nutritionist. Oli has severe food allergies and continues to raise awareness about how this impacts everyday life.
Breaking news editor
Lana is a Brighton-based writer and journalism student at the University of Sussex. She started her vegan journey after working with animals at an agricultural college in 2018. Lana enjoys keeping her finger on the pulse of vegan news and writes up breaking news for the V-Land UK Instagram and LinkedIn platforms. Lana enjoys reading, poetry, making clothes, art and vegan cooking.
Editorial assistant & Staff writer
A writer with a passion for sustainability and experience in industries such as higher education, finance, health and much more. After getting his degree in Communication and Media, Liam moved to the North West and has enjoyed seeing what cities like Manchester and Liverpool have to offer vegans. He has been vegan for 5 years and loves gaming, reading and flight-free travel.
Being a veteran vegan of nearly three decades he has viewed the explosion of veganism and plant-based options from this rare vantage point. After watching Earthlings six years ago he was compelled to do more and is now a committed animal rights activist and organiser within the movement. He works in media market research where he also runs a ‘vegan and plant curious club’ to share plant-based news across the business and to organise events and restaurant trips.
After completing Veganuary in 2018, Ray decided to have a complete lifestyle overhaul, closing her business of fifteen years in PR to focus on a writing career, with the aim of raising awareness of animal rights and climate change through works of fiction. Her debut novel, Earthlings – The Beginning has gone on to win three awards and the sequel of the trilogy, Dominion, was released in 2022.
As a Forest School teacher and graduate in Ecology and Conservation he’s aware of the threats that affect our wonderful planet - living a vegan lifestyle the last six years has really solidified his obligation to do what he can to contribute to the preservation of this special, yet delicate home. His blog educates people about vegan cooking, sustainability and sharing the beauty of wildlife.
Lucía Vázquez Carballo
Lucía is a Spain-born and Ireland-based Translation and Interpreting graduate and she is currently studying a Masters in Strategy and Creativity in Advertising. She loves words and anything visual - it was precisely thanks to a film that her brain flipped the switch at the age of 15 and decided to go vegan: The Salt of the Earth eventually led her to Cowspiracy, and the rest is history.
Aaron is a vegan food blogger, based in Brighton who went vegan in 2016 to see if the diet would help with his liver disease. After just a few months he saw huge improvements in his overall health. He is now on a mission to prove that going vegan doesn't mean going without and can change your life. He loves creating recipes, YouTube videos, eating out, fitness and helping people with addiction issues.
Sameera Khan Rehmani
Web content manager & SEO specialist
Sameera is a London-based communication professional with experience in media, writing, editing and research. Her work covers sustainability, gender, films and critical psychology. She dabbles in painting, poetry and photography. She is excited by the contemporary creativity in the vegan space and is closely following the paradigm shift in its adoption by society.
Web content specialist & Staff writer
Dawn studied Folklore for her masters degree and has editorial experience in the magazine industry. She is an animal lover who enjoys spending time with her dog and living a vegan lifestyle. In her spare time Dawn likes drawing, reading and watching live music.
Web developer specialist
Samuel has been working as a web application developer since 2018 while also developing extra skills in data analysis. He is very passionate about animals like rabbits and cats and enjoys listening to music and spending time with his family when he is not working.